IMPLICATIONS OF POLITICAL STRATEGIES ON THE PLATFORM OF COLLECTIVE INTELLIGENCE

Abstract

The research paper contributes to the analysis of different sociocultural phenomena characteristic of the Web 2.0 internet society, with an impact on the structures and channels enabling and sustaining transfer of the implications of various political strategies within the social networking media community. The phenomenon of the so-called networkmythologies is regarded as an underlying structure suspending communicating political messages, and public representation, as well as public performance by political figures in the social networkingmedia in a mode of the so-called digital icons that is marked as a newparadigmatic shift of how the implications of political strategies are embodied, suggesting a turn from control society to representa- tion society. Particular attention is paid to the possibly most negative consequences enveloped in the change of political messaging in the social networking media community, namely, digital falsifications and digital terror which can become one of the most prominent tools in the local and global information warfare.